Campaign launch quality check
Prevent new campaign setup mistakes from consuming budget or distorting results. Audit recent launches and major edits across delivery, targeting, goals, creative, destinations, policy, and measurement while separating normal learning from configuration problems.
Requires
Google Ads
Google Ads account
Workflow example
Runs Daily at 09:00
Use Google Ads change events to find campaigns launched or materially changed in the latest 14 days and perform a launch quality check on the five highest-spend or highest-risk campaigns. Review status, dates, budget, bidding strategy and targets, conversion goals, networks, locations and location options, languages, schedules, audiences or signals, keywords or listing groups, negatives, ads and assets, final URLs, policy status, tracking templates, and early delivery. Compare settings with the campaign's apparent objective and existing account conventions without assuming every difference is wrong. Distinguish normal learning and low initial volume from a configuration that prevents or distorts delivery. Prioritize issues that can waste spend, target the wrong users, optimize toward the wrong outcome, or leave the campaign unable to serve. Report evidence, the exact setting to verify, and how many additional recent campaigns were not reviewed in detail. If no qualifying launch or change appears in the available change events, say so without claiming the account had no changes. Do not change the campaign.
Example result
Saved to workflow history
One new lead campaign is optimizing toward a secondary page-view action, and another targets people interested in the region instead of people located there.