Google AdsReporting

Change history monitor

Catch accidental or unexplained account edits before they affect performance. See consequential changes to budgets, bidding, tracking, targeting, status, and automation grouped by actor, client, resource, and risk without treating every unfamiliar change as unauthorized.

Requires

Google Ads

Google Ads account

Workflow example

Runs Daily at 09:00

Review Google Ads change events from the latest 24 hours. Group related edits into understandable actions and identify the user or client type when available. Prioritize changes to budgets, bidding strategies or targets, campaign status, networks, location and language targeting, conversion goals, tracking settings, keywords, negatives, ads, and auto-applied recommendations. Show readable resource names, changed fields, old and new values when available, and the likely delivery or measurement impact. Use recent performance only to add relevant context, not to claim causation from one day of data. Do not call a change unauthorized unless a trusted user list or explicit policy establishes that, and state that change events may not contain every change visible elsewhere in Google Ads. If no consequential reported changes occurred, say so. Do not revert anything.

Example result

Saved to workflow history

Completed

Five related changes raised two campaign budgets by 40% and enabled Search partners. The edits came from the web client and merit review before tomorrow's spend increases.