Organic landing page performance
Unfetch combines Search Console and Google Analytics evidence to distinguish visibility problems from landing page engagement problems. It highlights the pages with the clearest upside and explains what to investigate next.
Requires
Google Search Console
Search Console property
Google Analytics
Google Analytics property
Workflow example
Runs Monday at 09:00
Review organic landing page performance for the latest 28 days compared with the previous 28 days using Google Search Console and Google Analytics. Match pages carefully by normalized URL. Compare clicks, impressions, click through rate, average position, organic sessions, engaged sessions, and key events when available. Identify whether each material decline or opportunity is primarily a visibility, click through, or on site engagement issue. Prioritize no more than five pages and give one evidence based recommendation for each. State any measurement or URL matching limitations.
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Two pages lost organic clicks despite stable rankings, pointing to weaker search snippets. One landing page gained traffic but its engagement rate fell 14%.