Google AdsOptimization

Negative keyword conflict review

Recover valuable traffic that negative keywords may be blocking unintentionally. Compare active keywords and proven queries with ad group, campaign, and shared negative lists, then review each conflict in context before proposing a removal.

Requires

Google Ads

Google Ads account

Workflow example

Runs Monday at 09:00

Audit negative keyword conflicts in Google Ads Search campaigns across ad group negatives, campaign negatives, and shared negative keyword lists. Compare them with enabled positive keywords and recent relevant or converting search terms. Identify exact conflicts and broader negative matches that prevent intended traffic from reaching the correct campaign or ad group. Exclude intentional routing, brand protection, geographic exclusions, and other deliberate safeguards when the account structure supports them. For each confirmed conflict, show the positive keyword or query, blocking negative, match types, scopes, performance evidence, and intended routing. Submit only the narrowest safe negative removal or match type correction for administrator approval. If intent is ambiguous, report it for review without preparing a mutation.

Example result

Saved to workflow history

Completed

Found four confirmed conflicts. One shared phrase negative blocks a keyword that generated 31 conversions before the list was attached to its campaign.