A Google Ads MCP alternative with approvals
Google's official MCP server lets an AI read your Google Ads account. Unfetch also lets it change budgets, bids, keywords and campaigns, with each change approved by a person, and there's no server to run.
Suggested by Claude
Needs your approval
Add 4 negative keywords to Non-brand Search
These searches cost $460 last month and brought no conversions.
| Search term | Cost | Conversions |
|---|---|---|
| free roof inspection | $182 | 0 |
| roofing jobs near me | $121 | 0 |
| diy roof repair | $96 | 0 |
| roof shingles wholesale | $61 | 0 |
Google Ads MCP and Unfetch compared
The official Google Ads MCP server is open source and runs on your own infrastructure. It needs a Google Cloud project and a developer token, reads data with queries the AI writes, and can only change assets and labels.
| Google Ads MCP | Unfetch | |
|---|---|---|
| Setup | Run and secure the server yourself, with a Google Cloud project and a developer token | Sign in with Google and pick your account |
| Reading data | Queries written by the AI | Ready-made reports, plus custom queries when needed |
| Changes | Assets and labels only | Budgets, bids, keywords, negative keywords, ads, campaigns and status |
| Approval | A validate-only preview the AI passes along | A review page with the exact values, checked again before sending |
| Other accounts | Google Ads only | Meta Ads, Analytics, Search Console and Merchant Center |
| Research | None | Keyword research, competitor keywords and website checks |
| Monitoring | None | Daily checks and Advisor |
| Change record | Google Ads change history | Who asked, who approved and what was sent |
| Price | Free and open source | Free to ask questions, paid plans for changes and Advisor |
Based on public information, checked November 2026.
Choose Google Ads MCP if
You want a free, self-hosted connector for reading data and are comfortable running and securing it yourself.
Choose Unfetch if
You want the AI to make changes too, with approvals, daily checks and a record of every change, across Google and Meta.
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