Find content decay over the last six months. Compare equivalent periods, separate ranking losses from demand changes, and prioritize pages worth refreshing.
Content decay analysisFind pages that are losing search traffic.
Unfetch compares Search Console clicks and impressions across the same dates. It can also check Analytics conversions before listing pages to update.
Find decaying content- Comparing Search Console clicks and impressionsCompleted
- Checking landing-page conversions in AnalyticsCompleted
- Separating ranking loss from seasonality and demand shiftsCompleted
/google-ads-guide lost 38% of clicks while search demand stayed flat. /holiday-ads fell with its normal seasonal pattern.
The guide lost clicks across 14 queries, not just one keyword.
Its average position fell from 4.2 to 8.7 over the same dates.
The holiday page follows last year's drop and does not need an update now.
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Find decaying content