Review Google Ads search terms from the latest 30 days. Identify terms that are clearly unrelated to the business and are spending budget without useful conversion value. Check campaign type, search intent, conversions, conversion lag, and existing negatives before making a recommendation. Do not exclude ambiguous terms, competitor terms, or low volume terms only because they have no conversions. Prepare exact match negative keywords only for clearly irrelevant queries, apply them to the narrowest appropriate campaign or ad group, and summarize the evidence and every change. If no safe negatives are found, report that no change was needed.