Optimization
Automatic negative keywords
Reduce wasted ad spend by identifying search queries that spend budget without relevant commercial intent or conversion value. Ambiguous queries are protected, and every proposed negative keyword waits for approval before being applied.
Requires
Google Ads
Google Ads account
Workflow example
Runs Monday at 09:00
Review Google Ads search terms from the latest 30 days with spend but no conversions. Identify clearly irrelevant queries wasting budget, and submit exact match negative keywords for administrator approval. If no safe negatives are found, report that no change is needed.
Example result
Saved to workflow history
Reviewed 420 search terms and prepared 8 exact match negative keywords for approval, saving an estimated $340 in recurring monthly waste.