Reporting
Budget pacing and constraint monitor
Keep monthly spend on target. Track month-to-date pacing against daily budgets, forecast month-end spend, and identify high-return campaigns that are missing out on profitable traffic due to budget limits.
Requires
Google Ads
Google Ads account
Workflow example
Runs Monday at 09:00
Review month-to-date Google Ads spend against daily budgets and project month-end spend. Flag campaigns that are overpacing, underspending, or limited by budget despite strong return on ad spend.
Example result
Saved to workflow history
Account is pacing 4% below monthly target. Brand and Retargeting campaigns are on track, while Product Search is limited by budget at 4.2x ROAS.