Promote converting search terms
Capture more proven demand by turning valuable search terms into tightly controlled positive keywords. Intent, duplication, routing, landing page relevance, and conversion evidence are checked before any narrowly scoped addition is prepared.
Requires
Google Ads
Google Ads account
Workflow example
Runs Monday at 09:00
Review the available Google Ads search terms from the latest 30 days and find high-confidence positive keyword opportunities in Search campaigns. Require meaningful conversion or conversion value evidence for the account, account for conversion lag, and confirm the query matches the business, ad group theme, ad copy, and landing page. Check existing enabled and paused keywords, close variants, negative keywords, and whether the query is already routed appropriately through another ad group. Treat search term coverage as incomplete, do not add a term merely because it has a high click through rate or one conversion, and do not try to add positive keywords to Performance Max or another campaign type without keyword ad groups. Submit no more than 10 exact match keyword additions for administrator approval, each at the most relevant existing Search ad group, and summarize the query, evidence, destination, and expected benefit. If no terms clear the evidence threshold, report that no change was needed.
Example result
Saved to workflow history
Prepared six exact match keyword additions from 1,240 search terms. Together they generated 19 conversions at 27% below the account CPA target.
