Optimization
Promote converting search terms
Discover high-converting search queries that are not yet targeted directly as keywords. Prepare positive keyword additions to capture more volume with tighter messaging and bid control, subject to approval.
Requires
Google Ads
Google Ads account
Workflow example
Runs Monday at 09:00
Review Google Ads search terms from the past 30 days to find high-converting queries that are not yet targeted as keywords. Submit positive keyword additions with suggested match types for administrator approval. If keyword coverage is already solid, report that no additions are needed.
Example result
Saved to workflow history
Identified 5 high-converting search queries with an average CPA 24% lower than account target. Prepared positive phrase match keywords for approval.