Analyze traffic acquisition for the last quarter. Compare channels and sources by conversions and value, explain the biggest changes, and flag tracking problems.
Traffic acquisition analysisSee which channels bring visits and sales.
Unfetch reads channel, source, and campaign rows from Analytics. It compares visits, engagement, conversions, and value, then shows what went up or down.
Analyze traffic acquisition- Comparing channels, sources, and campaignsCompleted
- Checking engagement, conversions, and valueCompleted
- Checking whether tracking caused a changeCompleted
Organic Search added 320 conversions. Paid Social appears down because one campaign stopped sending its tags on August 12.
Organic Search conversions rose 24% while its conversion rate stayed flat.
Paid Social sessions moved into the Direct channel after the tag broke.
Fix the campaign tags before moving budget between those channels.
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Analyze traffic acquisition