Negative keyword finder

Find negative keywords without blocking good demand.

Unfetch groups the searches that triggered your ads, then checks spend, conversions, and conversion delay before suggesting what to block.

Find negative keywords
Find negative keyword opportunities from the last 60 days. Group them by intent and flag any exclusions that could block valuable searches.
  • Grouping search terms by intentCompleted
  • Checking spend, conversions, and conversion lagCompleted
  • Flagging negatives that could block valuable searchesCompleted
Unfetch

Eight search terms spent $430 with no sales after the usual conversion window. Six are safe to block. Two need review.

Job and login searches do not match the product and can be blocked.

Two comparison searches led to assisted sales and should stay active.

The last seven days are too recent because most sales take nine days to appear.

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Find negative keywords