What should I optimize in Google Ads this week? Rank the opportunities by expected impact, confidence, effort, and risk.
Google Ads optimizationFind the next Google Ads improvement that matters.
Unfetch compares campaigns, search terms, devices, and locations. It then ranks the changes most likely to improve cost or sales.
Find optimization opportunities- Checking conversion goals and account limitsCompleted
- Comparing campaigns, audiences, devices, and locationsCompleted
- Ranking changes by impact, effort, and riskCompleted
Non-brand Search spent $1,240 above its CPA target. Clean up its search terms before adding more budget.
Twelve unrelated search terms used 14% of the campaign's spend.
Mobile CPA was 46% higher than desktop CPA during the same period.
Brand Search stayed below its CPA target and should keep its current budget.
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