Reporting
Weekly Google Ads performance summary
Start each week with clear visibility into advertising performance. Compare the latest complete week against the prior week, highlighting spend, conversion volume, CPA, ROAS, top contributing campaigns, and areas needing attention.
Requires
Google Ads
Google Ads account
Workflow example
Runs Monday at 09:00
Review the past 7 days of Google Ads performance compared to the prior week. Focus on spend, conversions, CPA, and ROAS. Highlight top winning and losing campaigns, and suggest the top two areas to focus on this week.
Example result
Saved to workflow history
Conversion value increased 16% week-over-week while spend remained flat. Core Search campaigns drove the majority of efficiency gains, with CPA dropping by 12%.