Weekly Google Ads performance summary
Unfetch compares the latest complete week with the previous week, checks measurement and delivery, and reports only the changes that matter. It explains what moved, why it may have moved, and what deserves attention.
Requires
Google Ads
Google Ads account
Workflow example
Runs Monday at 09:00
Create a concise Google Ads performance summary for the latest complete seven days compared with the previous seven days. Start with the most important business result. Review spend, conversions, conversion value, CPA, ROAS, traffic quality, campaign delivery, and any material measurement or policy issues. Account for conversion lag and campaign type. Call out only meaningful changes supported by enough volume, explain uncertainty, and recommend action only when the evidence supports it.
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Conversion value increased 18% while spend stayed flat. Brand Search drove most of the gain, while one Performance Max campaign needs a tracking review.