Which search terms are wasting money?
Answers from your own numbers
Unfetch reads Google Ads, Meta Ads, Google Analytics, Search Console and Merchant Center, and can research keywords and websites. When you ask a question, the answer comes from your accounts instead of a guess.
Reading search terms, last 30 daysCompleted- Checking how long conversions take to reportCompleted
Comparing with conversions in AnalyticsCompleted
Four search terms cost $460 last month and brought no conversions.
They are all non-brand searches, like “free roof inspection”.
I have prepared a change that adds them as negative keywords, ready for your approval.
Every account in one place
Connect your accounts once. Ask in plain English, and Unfetch picks the right report, pulls the numbers and shows each step as it works.
Connected accounts
Google Ads: campaigns, keywords and search terms
Connected
Meta Ads: campaigns, ad sets and ads
ConnectedGoogle Analytics: traffic, conversions and revenue
Connected
Search Console: searches, pages and indexing
Connected
Merchant Center: products, issues and prices
Connected
Keyword and competitor research
Check search volume and cost per click for any keyword, find new keyword ideas and see which keywords a competitor pays for.
Keyword ideas for roof repair
| Keyword | Searches a month | Cost per click |
|---|---|---|
| emergency roof repair | 2,400 | $9.80 |
| roof leak repair | 1,900 | $7.10 |
| flat roof repair | 880 | $6.40 |
| roof repair cost | 720 | $4.90 |
Charts and tables you can act on
Answers come with charts and tables. Tick the rows you agree with, like search terms to exclude, and send them for approval.
Search terms without conversions, last 30 days
| Search term | Cost | |
|---|---|---|
| free roof inspection | $182 | |
| roofing jobs near me | $121 | |
| diy roof repair | $96 | |
| roof shingles wholesale | $61 |
Use it from your AI app
The same accounts and research work inside ChatGPT, Claude and other AI apps, so you can ask where you already work.
ChatGPTGoogle Ads review
Which campaigns wasted budget this month?
Unfetch reviewed 12 campaignsCompletedNon-brand Search is the clearest issue. Seven search terms spent $610 without a conversion. Add them as negative keywords.
Ask anything
ClaudeConversion drop
Why did conversion rate fall last week?
Unfetch compared traffic and adsCompletedThe mobile pricing page caused the drop. Paid traffic stayed stable, but the longer form reduced mobile conversions by 28%. Restore the shorter form first.
Reply…
Website checks
Unfetch can search the web and read landing pages, so it can check a page before it suggests sending traffic there.
Frequently asked questions
More in Unfetch
- ApprovalsNothing changes in your accounts until a person approves it.
- MonitoringChecks and scheduled reports that run while you're away.
- Change historyA record of every change, who asked for it and who approved it.
- OpportunitiesA ranked list of what to fix first in your accounts. Free.
- AdvisorRuns your Google Ads every day and asks before changing anything.
- Use it in ChatGPT or ClaudeThe same accounts and approvals in the AI app you already use.
Let AI run your ads safely.
Connecting accounts and asking questions is free. Paid plans add changes you approve, daily checks and Advisor.
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