Analyze search terms from the last 30 days. Group them by intent and identify negative candidates, keyword opportunities, and landing-page mismatches.
Search term analysisTurn search terms into decisions.
Unfetch groups the searches behind your clicks, adds up spend and sales for each group, then lists what to block, add, or move.
Analyze search terms- Grouping keywords and search terms by intentCompleted
- Comparing spend, conversions, and value by themeCompleted
- Finding negatives, new keywords, and landing-page gapsCompleted
Support, jobs, and free-template searches spent $610. Product comparison searches made 14 sales and need their own ad group.
Block the support and jobs groups because they cannot lead to a sale.
Add the comparison terms as exact and phrase match keywords.
Send pricing searches to the pricing page instead of the home page.
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Analyze search terms